Veridica — a trading name of Reverie Labs
Veridica is an AI transformation and data consultancy operated by Reverie Labs. We help businesses adopt cloud infrastructure, advanced analytics, and predictive intelligence to scale their operations.
When we refer to "we", "us", or "our" in this policy, we mean Reverie Labs trading as Veridica.
Contact: hello@veridica.co.uk
We collect and process the following categories of personal data:
Information you provide directly: Your name, email address, phone number, company name, job title, and any information you share through our contact form, email correspondence, or during meetings and calls.
Business contact information from public sources: When conducting business development, we may collect professional contact details from publicly available sources such as LinkedIn profiles, company websites, and business directories. This includes names, job titles, company names, professional biographies, and business email addresses.
Interaction records: Notes from business conversations, meeting summaries, correspondence history, and records of our engagement with you. This helps us provide relevant and personalised service.
Technical data: When you visit our website, we may collect standard web server logs including IP addresses, browser type, and pages visited.
We process personal data under the following lawful bases as defined by the UK General Data Protection Regulation (UK GDPR):
Legitimate interest (Article 6(1)(f)): We have a legitimate commercial interest in contacting business decision-makers about services relevant to their business operations. We conduct B2B outreach to individuals in their professional capacity. We have assessed that this processing does not override your rights and freedoms, particularly as the data relates to your professional role and the communications are relevant to your business responsibilities.
Contract performance (Article 6(1)(b)): Where we have an existing business relationship or are taking steps to enter into one, we process data as necessary to deliver our services.
Consent (Article 6(1)(a)): Where you have contacted us through our website or provided your details voluntarily, we process your data on the basis of the consent implied by your action.
Your data is stored on secure cloud infrastructure hosted by Amazon Web Services (AWS) in the EU West (London) region. This includes encrypted databases and secure storage services. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or destruction.
We do not transfer your personal data outside the United Kingdom or European Economic Area.
We retain personal data in accordance with our internal data retention policy:
We do not sell your personal data to third parties. We may share data with:
We will disclose personal data where required to do so by law or by a regulatory authority.
Under the UK GDPR, you have the following rights:
Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct any inaccurate or incomplete data.
Right to erasure: You can ask us to delete your personal data. We will do so unless we have a legitimate reason to retain it.
Right to object: You can object to our processing of your data based on legitimate interest. If you object, we will stop processing your data unless we can demonstrate compelling legitimate grounds.
Right to restrict processing: You can ask us to restrict how we use your data while a complaint or request is being resolved.
Right to data portability: Where processing is based on consent or contract, you can request your data in a machine-readable format.
To exercise any of these rights, contact us at hello@veridica.co.uk. We will respond within one month.
If you do not wish to receive business communications from us, you can opt out at any time by emailing hello@veridica.co.uk or replying to any message from us requesting removal. We will action opt-out requests within 48 hours.
Our website uses minimal cookies necessary for the functioning of the site. We do not use advertising or tracking cookies.
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Helpline: 0303 123 1113