Veridica | Reverie Labs
We respect your privacy and use personal information to respond to enquiries, develop relevant business relationships and deliver our services. This notice explains what information we collect, how we use it and your choices.
Veridica is a business brand of Reverie Labs, an AI and data consultancy operated by Laurence Black as a sole trader. Laurence Black is the controller responsible for the personal information covered by this notice.
For privacy enquiries or to exercise your rights, contact hello@veridica.co.uk.
This notice covers website visitors, prospects, clients and other business contacts. Where we process personal information on a client’s behalf, we do so under our agreement with that client and their instructions.
We collect information relevant to our business activities, including:
We aim to collect only information that is relevant and necessary. Please avoid sending sensitive personal information or information about other people unless it is needed for the matter we are discussing.
We use personal information to:
We generally rely on legitimate interests for relevant business development, responding to business enquiries and managing relationships with contacts at other organisations. Our interests are in developing and providing relevant consultancy services and running our business effectively. We consider whether the processing is necessary, what people would reasonably expect and its potential effects on them.
Where you personally enter into a contract with us, or ask us to take steps towards one, we rely on contract performance where the processing is necessary for that purpose.
We rely on legal obligations where we must retain or use information to comply with the law.
Where an activity requires consent, we will ask for it separately. You can withdraw consent at any time without affecting processing that took place lawfully beforehand. Contacting us or sharing your details does not, by itself, mean you have consented to unrelated marketing.
We aim to make business communications relevant to your professional responsibilities and follow the rules applicable to the communication channel.
You can ask us to stop direct marketing at any time by replying to a message or emailing hello@veridica.co.uk. You do not need to give a reason.
If you object, we will stop using your personal information for direct marketing, including any profiling associated with it. We may retain a minimal record of your objection to prevent further contact by mistake.
An objection to marketing does not prevent necessary communications about an existing engagement or information we must provide by law.
We use service providers to support our business and website:
We may also share information with professional advisers where necessary or with authorities where required by law.
We do not sell your personal information.
We use appropriate technical and organisational measures to protect personal information, including access restrictions and the security features of our business systems.
Some of our providers process information outside the United Kingdom, including in the United States. Notion currently hosts our workspace data in the United States, and Google and Formspree also operate internationally.
Where international transfers occur, we rely on applicable UK adequacy arrangements or appropriate contractual safeguards, such as standard contractual clauses incorporating the UK Addendum.
You can contact hello@veridica.co.uk for further information about the safeguards relevant to your personal information.
We keep personal information for as long as reasonably necessary for the purpose for which it is held.
For prospects and business enquiries, we consider whether there is an active conversation or opportunity, the time since meaningful contact and whether the information remains relevant.
For client relationships, we also consider the duration of the engagement and any continuing contractual, accounting, legal or dispute-resolution requirements.
We review information and delete or anonymise it when it is no longer needed. Minimal suppression records may be retained for longer where necessary to respect an objection to marketing.
Depending on the circumstances, you can ask us to:
Your right to object to direct marketing is absolute. For other processing based on legitimate interests, we will consider your circumstances and explain whether there are compelling legitimate grounds for continuing.
Where we rely on consent, you can withdraw it at any time.
Contact hello@veridica.co.uk to make a request. We normally respond within one month. If a lawful extension is necessary, we will explain why and when you can expect a response. We may need reasonable information to verify your identity.
We do not currently use cookies or similar technologies for analytics or advertising. If we introduce technologies that require consent or other privacy choices, we will provide those choices and update this notice.
Please contact hello@veridica.co.uk if you have a concern about how we use your information.
You also have the right to complain to the Information Commissioner’s Office:
Website: ico.org.uk/make-a-complaint
Telephone: 0303 123 1113
We may update this notice as our services or practices change. We will show the latest revision date on this page and bring material changes to your attention where appropriate.